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Visual Communications Guide

The Visual Communication Guide is aimed at people who want to learn the basics of visual communication from a business perspective.

The guide was developed in parallel with Tie Design’s visual communication training. The target group of the training are start-ups and small entrepreneurs who need visual communication skills for their work.


The guide is intended to be a gateway to the diverse world of visual communication. It aims to open up the basics of graphic design and help entrepreneurs make compelling visual choices that appeal to their target audience. In addition, the guide explains, when to turn to a professional and what to consider when commissioning a visual design.


In addition to the general knowledge available in the professional field, the guide is based on the Tie Design team’s observations and insights on visual communication.

The guide is based on material from Tie Design’s visual communication training (2023). External sources are indicated in the context of each content.

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