Creativity
and Teamwork
Tie Design was was established in 2020 from designers mutual desire to help companies develop services and enhance customer experience through design.
Founder, Service Designer, MBA, Trainer
Suvi is a curious service designer and professional trainer with extensive experience in developing and commercializing international services, as well as managing development projects. She is committed to integrate sustainability into her design work and is passionate about facilitating interactions between people to foster sustainable collaboration.
suvi.ferraz@tiedesign.fi
Creative Art Director, Service Designer, Graphic Designer, Illustrator
Sara is a creative and imaginative service designer with a strong passion for approaching service design processes from a visual communication perspective. She brings extensive experience in graphic design to her service design projects and has successfully conducted numerous user surveys, online surveys, and workshops.
Concept Designer, freelancer, Artist
Riikka is a customer service specialist and a designer. She has held customer service positions in various industries. In addition, Riikka has worked in sales, marketing and visual communications. Customer service and service development are close to Riikka’s heart. Riikka is a graphic designer by education and holds a master’s degree in business administration. Riikka practices visual arts.
Service Design Framework
When developing services, we adhere to a four-stage double diamond model. The project’s scale, objectives, and the complexity of the problem at hand all shape its framework.
Before we start, we talk with our client to understand the challenges and define the project plan, outline the initial steps and business goals. Then, we focus on customer understanding, in iterative ideation and testing. Lastly, we combine the best solution and support its implementation.
0. Situation. Understand the project’s starting point. Its reasons, wishes and goals.
Core Values
One earth to everyone
Sustainability embodies our commitment to our promises and embracing responsibility. In our design work we prioritize environmental, social and governmental considerations by striving for sustainable solutions in all aspects of our work.
Curiosity to learn
We actively track current trends and anticipate future developments as an integral part of our business. Our commitment extends to continuously refining design models and techniques to tailor them to the unique needs of each organization and project.
Working together
Collaboratively, we advance towards our goals, drawing inspiration and motivation from our collective efforts. Service design thrives on teamwork, fostering knowledge sharing, idea generation, and collaborative solution testing.
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