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Service Design. Visual Design.

We support companies and organizations in innovating operating models, developing services and creating memorable visuals.

With service design methods we help companies and organizations bring service users’ voices to the center of development processes. We help customers develop ideas into action. We have worked in digital service development, content marketing and visual design projects.

References available on our Finnish site.

When designing a service, it is imperative to understand its purpose, its demand and the service provider’s ability to produce it. By using service design methods, we help companies and organizations to co-create services to meet users’ needs.

For us, visual design is about expressing emotions and presenting ideas and thoughts in a user-friendly format. Our goal is to create memorable visual designs that support our customer’s corporate image and their desired user experience.

Service design

Our service design services include qualitative and quantitative research; design and facilitation of workshops: design and implementation of prototypes; modeling service paths.


We love to combine different techniques and materials for illustration projects: digital, watercolors, photographs, and modeling. You come with the idea, together we make it live.

Web design

First impressions matter. We are to design user-friendly websites and applications making sure that your site color scheme, navigation, layout and graphics reflect your brand personality.

Design thinking is a way to team up, organize work, define and solve challenges.

We utilize design thinking methods according to each project outline. Projects start by discovery and problem definition, which follows an iterative design and testing phases, before a solution is formulated.

  • 1. Discovery on goals, hopes and dreams.
We are a team of service and graphic designers, and business developers with experience in professional education, customer service, well-being, advertisement, and travel & tourism industries.

Suvi Ferraz
Founder, Business Designer
Riikka Ruotsalainen
Visual Designer
Sara Fager
Graphic and Service Designer

We are here to help companies with small and large development projects when service, business and visual design skills are needed, and you wish to design memorable services and visuals.

Tie Design is based in Helsinki Finland, but we work remotely with international projects. Drop us a note, and we will get back to you to discuss on how we could help to take your ideas into action.